Last weekend On took over Berlin for their Squad Race - 44 squads took part, a total of 176 runners racing for epic prizes such as a ticket to the Global Squad Race finals in LA.

We were tasked with creating a pinnacle running event for EMEA with On Squad Race - celebrating crew culture and On’s commitment to the international running movement. We created a kit of parts for physical and digital touchpoints that would help On’s events move seamlessly through different cities and locations, with a consistent style.

Taking place at the Kant-Garagen Plast in Berlin, the Stride Squad from All4 Running ended up taking victory, securing their place in the On Squad Race global final in Los Angeles, where they will compete against the world’s top-performing running crews.

Event & Production management by XKX