We were recently tasked with creating an identity for Living+, a cultural initiative founded by socio-cultural initiator Jacquill G. Basdew.

Living+ makes use of arts, culture and intergenerational dialogue to bridge the gap between complex public health themes and younger audiences, making these subjects more engaging and accessible.

Its first season, Memories in Motion (2025), centres on the lived realities and emotional legacies of HIV/AIDS with a curated month of performances, exhibitions, youth-led interventions, rituals and storytelling programmed across Amsterdam.

The scheduled events for Memories in Motion are running through until the 21st December.