Mickalene Thomas, who lives and works in Brooklyn, NY, is an artist renowned for her bold and striking paintings, collages, photography, video and installations. Drawing on both art history and popular culture, her work redefines female sexuality, beauty and power through a contemporary lens, with a particular focus on celebrating Black femininity.

As Mickalene says:

"I like finding beauty in the grit, in the darkness – they go hand in hand. It’s a form of survival, and I’d like to reflect that in my art."

This duality—finding beauty in unexpected places—comes through in her branding, which we designed to reflect her vision and ethos.
The core elements of the Mickalene Thomas brand are feminine, alluring and sophisticated. The typography is large and expressive, commanding attention yet it maintains a refined elegance. The type is paired with an elegant, curvy, feminine aesthetic, which aligns with the themes Mickalene explores in her work.

The colour scheme is a tonal black and off-white palette, creating a sense of subtle power. This minimalistic, bold colour choice reflects the contrasts present in Mickalene’s work—the balance between light and dark, grit and beauty.

Together, these elements form a visual identity that’s striking and deeply reflective of Mickalene’s artistic journey.

More to follow on this work soon.