Timberland: Our Story
In collaboration with Timberland, we recently created and curated content for the ‘Our Story’ section of their website. This new page replaces their previous global ‘About Us’ page and leverages their unique brand heritage.
Rich, dynamic storytelling of Timberland’s history aligns with recent in-store physical and interactive digital touchpoints to convey a holistic brand narrative.
Using a combination of interactive CGI elements, video, imagery and copy we created a flowing story through the page. Our recent work with Timberland gave us the insight we needed to take on the role of brand guardians, advising on layout and overall creative direction.
To bring the content strategy and user experience to life, we collaborated with Playground, who translated our concepts into the final front UI design and web development.
Take a look on Timberland.com