In 2021, Arnette adopted a new approach to sustainability and launched Arnette Positive. They seek to consider sustainability through manufacturing through to product, even point-of-sale displays. We were asked to design a distinctive creative platform to help communicate Arnette’s commitment to sustainability in a meaningful and relatable way.

In our explorations, we sought to help the audience understand that by buying Arnette products they are a part of a movement, and to help them feel empowered to make decisions based on environmental impact.

We wanted to communicate the positivity in Arnette’s approach and keep creative in line with their overall style. Legibility and accessibility were critically important to ensure everyone can participate, and also to assist with speedy intuitive understanding of the project when they interact.

Our final POSITIVE VIBES logo is an exercise in trying to make people not only understand the positive impact they are a part of, but to feel it as well.