Athlete-level performance. Consumer-friendly activation.
To celebrate the start of Rio 2016, Rosie Lee were asked to develop a digitally-focused consumer experience that offered Nike fans the chance to better understand their performance potential. At their Unlimited Shanghai event, we designed and built an installation that did just that.
We used professional fitness equipment that tested a number of different factors important to athletic success, including gait, body composition, VO2max and reflex speed.
These machines were installed in a space that we had expressly designed to work as part of a unified customer experience – as well as the other elements of our Unlimited Shanghai campaign.
Our digital team then worked alongside Bath-based web agency Mud to develop an app that automated the capture and upload of data from the testing equipment, requiring only that users scanned their Nike+ Passes upon entry.
Results were then shared with participants using our bespoke data visualisation API – which was adapted to allow viewers to access (and share) their scores through WeChat and in-browser.
The installation was the most visited area of the entire event, and was widely discussed on social media.