A hero Rosie Lee image
A hero Rosie Lee image
A hero Rosie Lee image
News, Miami

Ketel One takes flight at Art Basel

The premium vodka brand Ketel One launched its new campaign earlier this year, challenging us all to ‘Drink Marvelously’.

A series of playful illustrations and animations featured in ads and billboards, all depicting the Ketel One world.

Wanting to see how they could extend the campaign to Art Basel - Miami’s annual art, music and culture festival - we challenged our teams to get in the Ketel One mindset, tasking them to go out and play by their rules - discovering new haunts and flexing their cocktail taste buds to inspire some new thinking.

Three teams went on a journey of discovery, from our different offices, in New York, London and Amsterdam, to create a host of ideas that could add an unexpected and joyful twist to the festival experience.

We wanted to offer guests a totally new (and marvellous) perspective on the event, while at the same time creating a genuine spectacle for the brand - so where better than from up in the clouds?

We worked with their team to produce a hot air balloon experience that ran as part of the three day III Points pop up music festival with artists including Grimes, A$AP Rocky, and Duke Dumont.

Alongside Ketel One cocktails, an on-site photo booth encouraged guests to capture their memories of the festival. By following @KetelOne_US on Instagram and posting their photos using #KetelInTheClouds and #sweepstakes hashtags, they were entered into a draw to win exclusive night time flights.