Celebrating Ekiden with Track Mafia, Nike and ProDirect
The Ekiden relay race takes place across Japan inspiring thousands of high school, university and pro-teams to get up and running.
One of the highlights of the year, all eyes are on the race that travels across the country from October all the way until January.
To celebrate the race Nike has released an Ekiden inspired Zoom pack - including the ZoomX Vaporfly NEXT, Zoom Fly 3, Zoom Pegasus Turbo 2 and the Air Zoom Pegasus 36.
In partnership with ProDirect they’re hosting an Ekiden event with our friends Track Mafia, at their training ground in London on the 23rd January.
Teams will compete in a number of relay events from the 400m, 800m 1200m to 1600m, in teams and pairs. Running timed and speed events over the evening.
We worked with the teams to design branding for the event and its bespoke apparel. Our branding and graphics were influenced by Japanese iconography and inspired by our work on the Track Mafia identity.
The branding works to unify its three partners alongside the rich heritage of the race itself. To encourage people to get involved we also created the design for the events digital call to entry, where members and running enthusiasts can sign up to take part at ekidenrelaynight.com/