Punkt. is a Swiss-based manufacturer of stylish technology products. Following the success of the brand proposition and identity we’d developed, we were asked to create and deliver a cross-media launch campaign for the company’s first product – the Jasper Morrison designed DP01 phone.

We created a campaign concept and strapline informed and inspired by the Punkt. approach to technology. If you buy the DP01 phone it will be the last phone you’ll ever need – its design is considered, clever and devoid of unnecessary functionality. Essentially, it's ‘cleverly put together’.

Our campaign executions – ranging from print and outdoor advertising to event stands, marketing collateral, and even the symbols on the phone’s keypad – were deeply infused with the concept. Advertising, for example, showed individual components of the phone coming together in a perfectly formed, abstract illustration.

The launch, and our creative approach, successfully communicated both the essence of the brand and the phone's unique features.

Key features

• Campaign executions deeply infused with concept
• Through-the-line, international rollout
• Communicated both brand and product features
• Worked alongside Jasper Morrison and musical artist Scanner