Punkt. is a Swiss based consumer electronics firm manufacturing stylish technology products for a busy, design-conscious customer base. Its products are developed around the ethos that technology should always be simple, intuitive and devoid of unnecessary functionality. ‘Punkt.’ meaning full stop in many languages, is a nod to this reductionist approach.

With new products coming to market, Punkt. came to us to develop a brand positioning and identity that reflected its design ethos.   

We developed a clear, stripped back brand using a simple Helvetica font and a confident, honest strapline featuring the ‘Punkt’ full stops: ‘Function. Design. Simplicity.’ To complement this we used 2D illustrations and a sophisticated colour pallet consisting of just red, grey, black and white.

The project was such a success that Punkt. transferred all their brand, advertising and marketing communications work to us.

Key features:

• Brand creation, development and launch
• Lead creative agency across all design and advertising
• Brand management and guardianship
• Worked alongside Jasper Morrison