Featured news
03.10.2011
Today sees the release of Uniqlo’s new Ultra Light Down range of coats, with a retail campaign for launch created and delivered by Rosie Lee.
This year's coats are even lighter than previous year's – with a large women's jacket weighing in at just 199 grams – and it was our brief was to generate buzz and curiosity around the jackets whilst also conveying a sense of this astonishing lightness.
Check out the case study to see what we came up with.


























































