The sheep are on the loose! Our latest Uniqlo campaign launches.
Uniqlo’s new autumn range of 100% Merino Wool clothing launched today with an integrated retail and social media campaign by the team here at Rosie Lee.
The campaign’s use of 300 small, wooden sheep, giant balls of wool yarn and fun use of Facebook and Twitter is already drawing attention amongst consumers and the press:
To find out more check out the case study.