Uniqlo launched its latest HEATTECH range yesterday with a retail campaign by Rosie Lee.
HEATTECH wear combines fashion with the latest technology from Japan. Fibres in the clothing absorb moisture from the body and convert it to heat energy, whilst air pockets between the fibres act as insulation.
Inspired by the HEATTECH logo, we created a host of yellow, orange and red neon arrays to convey a sense of both technology and warmth. The campaign is running across all UK stores until 17th November.
Checkout our Facebook Page for more photos of the campaign.