To celebrate the 20th anniversary of the Nike Air Max 95 this month, Rosie Lee have launched the Anatomy of Air Exhibition for Nike at Size?, Neal St, London.
It has been twenty years since the Nike Air Max 95 debuted and broke all traditional design rules. The original design of the shoe was by Nike footwear designer Sergio Lozano, who modelled the shoe on the human anatomy. This exhibition presents the history of the original design and introduces the latest addition to Air Max 95, the ‘Ultra Jacquard’ version.
Rosie Lee have designed a store takeover for the ground floor of Size? Highlights from our campaign include, a mini museum which displays a collection of iconic 95’s from the past twenty years, a wall display with interactive x-ray lightboxes inspired by the human anatomy story and a graphic vinyl wrap display redecorating the entrance to the store.