RDCY Project Comes to an Emotional End

Last night, Nike's 1948 store held an emotional celebration party for the Run Dem Crew (RDC) Youngers who on Sunday passed with flying colours their last challenge to complete Nike's Run To The Beat half marathon.

The RDC Youngers project works with Fairbridge and Active Communities to set up pop-up running clubs for young people. It aims, through sport and creativity, to empower them to change their lives for the better. A year on from designing the RDC Youngers identity, our involvement in the scheme has blossomed and Creative Director Mark Fleming now contributes as a project mentor.