The second installment of our Nike #MakeItCount campaign went live this week. As with phase one, it seamlessly integrates high-street with digital.
This second phase promotes the flexibility of Nike Free Run+. Through the creation of a parallax scrolling website we’ve highlighted specific product features alongside exclusive content relating to young football star Alex Oxlade-Chamberlain. The site includes a Soundcloud mix, user polls and a fully shopable Facebook lookbook.
Bringing the campaign to life in JD stores are bespoke apparel and footwear displays, custom animations and premium collateral designed to mirror the look and feel of the campaign website.