New Blood, New Skin.
The launch of England's
2011 Rugby World Cup kit.
Nike today launched the England Home and Away kit for the Rugby World Cup in New Zealand. Controversially, the Away kit is all black!
The team here at Rosie Lee have been helping plan and execute the launch campaign for retail, as well as a special tactical execution for the first game - England versus Wales - where Captain Lewis Moody and the rest of the team will be wearing the black kit for the first time.
Using the evocative strapline ‘New Blood. New Skin’, the campaign is being featured online and in stores across the country. This includes Harrods, Lillywhites, the RFU shops and a full dressing for Twickenham Stadium.