Continuing our work for Russia’s new running concept store, Stride, Rosie Lee were appointed to design their marathon stand and race pack for the Moscow Marathon 2015.
Rosie Lee have designed a multi-purpose space that is divided into different retail zones and interactive stations for marathon competitors. The design and branding for the interior is consistent with that of the store. The yellow Stride ‘running gait’ logo features on the walls and ceiling, a community wall introduces the world of Stride, and large screens display brand promotional material as well as runners' personal training photos.
A calendar of special events has been designed in and around the bespoke social space with the aim of bringing together the running community and representing Stride running culture.