Rosie Lee were tasked with developing a brand name and logo for a new luxury camping site, situated in a picturesque Somerset village. Canvas Tales’ ambition is to create a modern campsite offering a comfortable relaxing stay, providing guests with plenty of unusual bespoke extras, such as champagne afternoon tea.
Our strategy was to create a brand name which sparked the imagination, and a sense of adventure. ‘Canvas Tales’ was selected as it communicates the natural environment whilst conveying a sense of sharing the treasured memories made under canvas.
The logo uses a clear and defined font, that was visualised to sit well with photography for use on the website and for advertising. We designed a visually strong illustrated C icon on a blue background which created impact when used on social media channels.
Rosie Lee are soon to design and build the new accompanying website.